Basically Web Optimization is a process to making experiments with the websites to make it more efficient in every aspect for a business goals, which will helps in improving the performance of the website. Website owners will implement the A/B testing to improve the performance which will help in improving the customer time , search optimization will make out better results.
The goals for website optimization will totally depend upon the type of the business. Web optimization is essential to generate the traffic and conversions, that will need tool .
The important web optimization tools are:
- Crazy egg
- Google Search Console
- Yoast SEO
- Uber Suggest
- User Testing
- Gzip Compression
- Combine images to CSS (Cascading StyleSheet)
- Expires Headers
- Optimization techniques for page caching
Web optimization is important in every businesses as it will increase the visitors to the website the effective measures & tools. By web Optimization your website are making it more easier for the visitors to accomplish the search & tasks. It will also helps in improving the speed and make websites more reliable.
At Ajath we use web optimization techniques that will influence the 3 factors mainly usability, visibility & conversion for the web optimization.